There's several schools of thought on that - much of it revolving around the psychology of the surfer. I've always tended to put up full-size promo pics (1024x768 and 720x960) so people can see the actual image quality and know what to expect when they visit the site.
The downside to that is you run the risk of having the surfer bust a nut on the fullsize pic without feeling the desire to get their wallet out for a membership.
But some producers downsize and compress their previews with the idea of enticing the viewer into paying for the fullsize versions in the pay area. The obvious drawback being its sometimes difficult to know if the larger size in the pay area is good quality or not. Large doesn't always equal better in terms of quality.
Does either approach affect sales, though? Hard to say without conducting some sort of voting poll or questionaire with surfers.




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