My pleasure. Glad you found it useful!

My intent with JuicyGoo was to definitely make it a unique type of portal site. One at which a user would have very little if any idea that they're being exposed to a marketing tool.

The reviews serve multiple purposes:
- boost search engine ranking for JuicyGoo and the sites the reviews link to
- direct traffic to the sites being linked and "portal-ed" to
- increase conversion of traffic sent (turn it in to higher quality traffic by giving them more of a reason to pay for what's at the link destination)
- give JuicyGoo itself ample content, value, appeal

The key is to make sure that while it's an appealing enough site for the user to visit it and come back often, it doesn't hold them to tight. Which is to say, it doesn't keep them from clicking on links and banners and end up at the pay sites I want them to go to. So I've spent a good deal of time making sure the site is structured and laid out in a way that ensures people end up at my paysites without it seeming to the user like that's what I'm trying to get them to do.