Yes i do think there are certain words that webmasters should avoid using when it comes to certain niches, one that Bec mentioned to me the other day was 'ebony' she was under the impression that surfers would most likely use the term 'black' instead.

I also think this holds true for terminology like Latino vs. Latin and a few other niche words also.

I am also still on the fence when it comes to using terms like 'content' i think a lot of surfers do understand that term but at the same time, i am also sure that more of them understand 'pics' and 'vids' more.

Likewise i prefer not to call our surfers 'surfers' on my site.

Regards,

Lee