Lee, nothing is stopping you establishing GWW Secure, except you.

The point being that WSS is actually establishing itself as a trusted third party, it has had press coverage in major publications and it has a strong set of sites already using it. People are already getting to know it and trust it. Relentless is doing an amazing job making headway in bringing WSS partnership deals to other sites (like TheBestPorn) and getting word out, and this looks like its going to continue to get stronger and establish itself as the authority.

So you can do the same thing if you want to invest the time, money and a lot of effort. Or you can hop on the bandwagon and benefit from all work already done and being done by Relentless and his team.