i'd say find what works for you and attack it.... i've been in this biz since before anyone that I've seen post here and I still read the boards and learn new things every day...

are they good for marketing your product? yes? should they consume a significant portion of your work day? absolutely not. it should be the other way around...

you'll find the balance brotha... look at my postcount on GFY and you'll see at one time I was still in search of my balance and being new wasn't even an excuse I could use hehe