They tried to profit, but ultimately google and the aggregators are skimming the best profits off the top.

This is the great battle of our times.

Content creators vs digital copying that reduces the effective value of content to zero.

Why create content when it is valueless?

Why do real journalism when fake journalism is cheaper and gets more attention?

If attention is the new currency of value, and content and information is instantly rendered valueless, why do anything but scream and invoke hate?

Like I said, the great great battle of our time.