Bill,

To some extent im in agreement that billing is part of the issue however, i am also of the belief that we're going to have recurring billing around for a very long time, also, instead of micro payments, i think we're going to see more of a trend towards 'micro billing' in fact, as a company this is something we are already working towards on a couple of new projects, allowing the customer to purchase what they want, whether it be a single image, image set, movie scene or full DVD.

The past few months we've been substantially testing micro billing type programs and have actually seen an increase in revenue from this payment method from surfers, not because of anything we have done specifically but because the surfer is actually able to go in, choose what they want, then leave, much like when you or i head in to a grocery store with our list, we buy the items we need regularly, coffee, milk, bread, eggs, sugar, then from walking around the store, we may also pick up a bag of chips, bar of candy or bottle of soda.... It seems that micro billing brings this out of the surfer a lot more than micro payment solutions such as SMS/TXT messaging or even recurring billing.

More on this in a month or two though

Regards,

Lee