Things will move forward and not go back to "the good old days". For what I have been doing, PPV is finally making noticeable sales this year, so microbilling may become more important.

Some will always be satisfied with the free content, but it's only a few in the business and many pirate hobbyists that are spoiling things with way too much free content. These are the tube sites that allow uploading of pirated movies by their users and the bloggers posting pirated content.