TLDs are TLD are TLD...

For branding or sponsor program reasons a mayor TLD would be favorable.

For SEO however Google might favor one TLD over the other depending on what part of the world you are in... uk in GB, fr in France, de in Germany, pl in Poland, cn in China, au in Australia. They might even more favor a local TLD if the server itself resides in that country corresponding to the TLD - just think about it if it would make sense if you did it.

CNO TLDs are so very much generic it should not matter for english speaking sites.


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