Was going to add this to my post...

It's fascinating technology that is not going away, so I wonder if it just isn't being done right such as in the right context, or too crudely. Maybe there is a place for words flashing on and off or wiggling back and forth. I think maybe a smoother, friendlier animation might be more appealing. It seems like the attitude behind a lot of these banners is to shout at the viewer rather when maybe focusing on an appealing presentation might do the job better.