Valentines is so-so as long as you work on making the site content sound 'lovey' rather than 'nasty' if that makes sense.
We did a little halloween promotional build this year but didnt see any significant increase in sales, hopefully the sites will kick in for next year though.
You might still want to do some Xmas promotional building or blog posting, if you do free sites and galleries that you submit yourself you could snag a few sales that you wouldnt have gotten normally
Regards,
Lee
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