For me it depends, to be honest im very much immune to other peoples marketing these days and it takes a lot to actually get me to beleive the 'hype' when it comes to new programs, paysites, hosts, processors or content providers, its all pretty much been done before, its just shown in different packaging.

That being said, one thing that does grab my attention, even if it doesnt illicit a click or a sale, is a campaign that is uniform throughout, for example, the company uses the same techniques across multiple boards, with multiple reps, i actually dont like to see a rep posting differently on one board than they would another, likewise, mulitple reps posting different things across multiple boards is a big turn-off for me too.

Any company that knows their marketing, whether to consumers or businesses, should know that uniformity in delivering their message is one of the most important aspects of a successfull marketing campaign, whether paid or free.

Timing is also a vital role, there is no point imho, getting a new marketing campaign started in the audlt industry over the weekend, especially when trying to target affiliates, as the vast majority of them simply wont be there to see your message, likewise, early mornings are not typically a good time to get a campaign started, at least in my experience.

So i guess, uniformity, timing and also the product to a certain extent.

Regards,

Lee