I work for a straight amateur group of sites, we opened a few blogs for our paysites. Git kicked off of Facebook, but the twitter stuff seems to draw attention to the sites. Many of the girls are already tweeting and twittering, if we get them to tweet us and for them to follow us seems to be working on the social side, but the $$$ side has been difficult to track. We're giving it 6 months to see how it goes.

Maybe the twink tweets would work? Good luck with the new site!