Well I can say that as of this New Year's, Just Us Boys is currently distributed at San Antonio's bathhouse. Although I did not see anyone reading them whilst there.

Issues of Cybersocket and Just Us Boys are usually at the popular bars here in Austin, plus they are at our last surviving movie rental/clothing store, Tapelenders right at the exits.

At least in Texas, people do pick them up and read them.

Since monitoring your business' ad spending is a very important part of any business, might I suggest as a test to go home with people who frequently visit the bars. Whilst at their home or apartment, find the table or nightstand where they put all the stuff they pick up from the bars, and note what they read. (Hopefully they will not put you there as well)

Steve