Quote Originally Posted by HunkMoneyLuke View Post
yes that is a big concern, or should be a big concern for sponsors and affiliates! Good point. So what would you suggest sponsors do with content updates? We have to give text with updates, but sending out unique text is impossible.
I'll contact you personally to give you my opinion on how you can improve your position (if you even need to) against those who copy your page content; it's a competitive edge thing so will benefit you if I don't openly present the idea.

On content for sponsors, I have thought for a long time - before I even began writing content for pay - that sponsors should promote a writer or company in their affiliate emails and on their sites. At the very least they should be promoting the concept of originality.
Most sponsors offer their affiliates tools and resources other than media and link codes, but very few offer advice on how affiliates can increase their sales. I have not found one who promotes the idea of original content.

When it comes to written content, sponsors should be looking at promoting writers as a partnership, just like the symbiotic relationship they have with affiliates. Because if Google does succeed in their goal (and we're all pretty sure they will, if they haven't already with this update) most of those affiliates will be gone. I don't know how much money affiliates bring to a sponsor, but I'm guessing it's a fair amount. So if 80% of those affiliates are using copy/paste they are likely to be wiped out at some point. For a business relying on those sales, 80% loss of affiliates is potentially a massive decline in overall profit.

If I was a sponsor, the minimum I would be doing is trying to explain to affiliates the risk of continuing to be lazy and simply copying the provided content. I may even limit the description to performer names and a bullet list of details. They'd have no choice but to write for it.

It's hard for me to explain all of this without sounding like I'm marketing. And I'll understand if some think I am. But I could only perhaps add another three or four clients before I'm at my maximum. I'm a one-man band here at GCW, so several sponsors promoting me to hundreds of affiliates would be a little too much to take on.
Although it would be nice to be maxed out... I think :uhoh:
I hope that shows that I'm more interested in improving things rather than simply promoting my service.