I know there are a lot of people that literally bought several of them with the intent of selling them MUCH higher on Ebay and Craigslist.
They got the 16 gig ones for $99. Everyone sold out then barnes and noble came out with a bunch available earlier this evening and they sold out in like 3 hours!

HP says they are going to have more available on their website today to buy.
16 gig at $99 and 32 gig at $149..people are buying them thinking the general public don't know hp is discontinuing this product and will make big profits by reselling them.