There was also a problem with the way the old site was run.

It was apparently being run by an outside company, and lots of people signed up, only to find that the content was thin, and the updates were sporatic at best.

Reportedly, it was poorly put together, and people would try to unsubscribe, but would hit all sorts of walls. Some times people complained that they were billed for months, even when they were begging to be unsubscribed, People would be billed months after they had unsubscribed... all sorts of problems.

And yeah, every photo was posted on the usenet, every photo wound up on people's traffic sites, and there was even a Yahoo group that posted every single picture, so Playgirl was not only losing credibility, but money, too.