It's irreversible, until it collapses.

All it takes is a few studios to pull the plug, and all the old content on the Tubes becomes OLD.

And then consumers can return to visiting the studio sites, rather than the tubes. Studio get their fan base back, with fan loyalty, and fans get to be fans again.

Which came first? The Studios or the Tubes? The argument here comes down to content producers vs content middlemen. The people arguing on behalf of Tubes are the latter, who couldn't produce a piece of content if the pieces were handed to them on a silver platter.

Call them pirates, hijackers, middlemen, they've done nothing but distracted the viewer away from the source, diluted the market, over-exposed specific talent and niches, and taught consumers that they don't need to pay to play.

All it takes is a few to pull the plug.