More of the rewards need to go to the people who produce the original content. How do we do that? Tougher laws on copyright? It's ludicrous the way YouTube was allowed to hide behind the safe harbour laws and perpetrate the biggest content theft in history, when at the same time governments are extraditing teenagers who merely linked to sites which had files of pirated movies. Of course Google is campaigning for weaker copyright, not stronger, and it is so big now that it is influencing governments.

Ad revenue is never going to support original quality content. The money is spread too thinly, with numerous parasites who contribute very little, taking their cut of it. They are just copying and pasting, stealing and regurgitating content alongside ads.

The UK government is looking at introducing a small claims court for copyright which will handle claims up to 5,000UKP initially. A figure which may rise to 15,000UKP within a short time. I hope it happens.

I think we'll see more newspapers going over to paywalls. Maybe, as suggested in the article, in porn there will be more stories and the kind of films that amateurs can't produce.