you're absolutely right, though.

What worked so well for us all a few years back doesn't work anymore. People are scared to give out credit card info, so if a site is claiming everything is free, but selling things like Penis Enlargement pills or some other type of snake oil, their radar is detecting bullshit.. they're leaving.

Since the days of dialers, people are scared to even go to a "free" site. My boyfriend once went to a "free" site just out of curiosity, didn't like what he saw, and forgot about it... he got a $87 charge on his phone bill the next month, because a dialer had reconnected him to a different computer in Nigeria. He's never even trusted MY sites since then.

I've found that coming right out and telling people that yes, there will be money involved, but it's a legit site, it's got quality content and they're not gonna screw you around goes a lot further than leading people to believe their site is free, when it's obviously not.

People aren't as easy to fool as they used to be, and although the post Christmas New computer wave is coming, even THAT's been slowing down in recent years.