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Nick,
Over the last couple of months I've been spending some time on Facebook and it has been surprisingly easy which is great. Within just over a month I have about 5,000 page likes and 4,800 friends (plus 750 followers) and it is generating traffic.
I don't use Twitter personally and I haven't played with it much at all. Is your twitter traffic just from tweeting about your site? How many followers do you have?
Dave
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