Absolutely! To me, Accent Reduction is not just about the voice used in speaking, the native country voice being made more American or more British, it is about varying the tone of voice to fit the purpose of the sentence, verbally and in writing!

English is different from many world languages, in that adjectives come before nouns, the words they describe, not after. It is also different in the use of "Articles" (a, an, the) to highlight content words we are trying to use or describe, as well as other reference placement words like those and that, and helper words like prepositions (on, over, under), that give the position of a noun after being handled by the verb in the sentence. "This porn star shot his load on the lips of that porn star".

It is also different in that mood, excitement, joy, anger, grief, and questions are expressed as much in tone of voice as in words.

Accent Reduction, therefore, is not only about trying to soften harsher voices like from eastern Europe, or the elite sing-song India/Pakistan, or even the soft east Asian. but also about arranging grammar words in the right order, and making the tone of voice fit the purpose of the sentence.

I bought some content the other day, shot in eastern Europe. It begins with an "interview". The director says, in a harsh, flat tone of voice: "Please, what is your name".

In English, when we ask that type of personal, introduction question, we use a warmer, softer, friendlier tone of voice, with a rising intonation. We don't say "Please," rather we raise the pitch of our voice to indicate a question, and soften the request words.

"Hi, What is your name?", with the words "your" and "name" having a higher pitch (question) and stress (those two words being said slower and longer than the other words).

We are asking a personal question, this isn't the Spanish Inquisition!

Accent Reduction is both verbal and written. We work on both, over the four-week course. In much more detail than can be summarized in a few short sentences here.

Thanks for bringing up the importance of using language to improve one's business.