Probably gonna get slapped for this one, but I think that many of the trends of recycling or whatever is simply because to do something special, something unique takes hard work.

I also think that greed plays a factor, people want to maximize the return on the barest minimal of work. They simply don't want to go that extra mile to make it different, make it unique.

Innovation comes from desire as well as need, and I think there simply isn't the desire because many webmasters are either complacent enough to accept what is instead of demanding what could be, because I think many webmasters are also inexperienced and in it for the quick buck rather than the long haul.

but change comes, sometimes just too slow to notice.