In a new niche (such as this one for me) I just picked a few that looked appealing (tour, cash program) and am trying them out. In time I'll be able to know more about them.

In the str8 ebony niche (where I dominate, LOL) I have built up a relationship with the sponsors and I know wheich ones perform well for me even if their cash programs look like shit or their tours are even uglier, I know they sell well for me, and so I use them. So for ebony it's all about the personal relationship I have with the program owner.

I'm sure for gay it'll be the same way I'll slowly come out of my shell a little and hit them up and get to know them better.