I have not developed a site myself, but I review alot of sites submitted to our network. Those I do not personally like are sites that degrade ones intelligence. From a business perspective, I understand that there are surfers that are turned on by that. I, however, prefer to steer clear. There is one word about which I have mixed feelings. That is "bitch". Presently, this word comes with connotations of sassiness, power and respectability. However, I still see it used in a degrading context, and, in those instances, I do not appreciate its use at all. Again, I am not a developer, nor a writer by nature. I only know what triggers a reaction within myself and know, if I were to develop a site, words such as "stupid", "ignorant" and unflattering uses of "bitch" would definitely be absent from my sites.