I have seen some other sponsors that offer softcore and hardcore versions of their tours, they just embed some tags into their affiliate links and get directed to the appropriate tour. It was a popular option at the time, but that was about a year ago so I am not sure if they are still doing this.

I have a softcore tour set up for a couple of my sites that I was using to send ppc se traffic to (for se's that demanded no hardcore). Overall the conversions were only slightly less for the softcore tour.

You raise an interesting idea, especially with these new 2257 rules pending, we could see a lot more free stuff going softcore.


cheers,
Luke