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hello everyone, my first post here 
Like Ounique said I think it's important to keep the site niche, if people signed up for the site to see something then filler content has to reflect that too.
This is one of the ideeas I had in mind when I started to develop adult games: people have to be able to customize them to fit their site niche and brand the games to fit the site design.
Lee filler content can be a retention booster, imagine having games with a top10 feature, youy can start contests in minutes giving away monthly prizes like free memberships, t-shirts etc... they will increase the community feeling of your site.
People love to play, no matter the age. "games" was always in the top10 search engine keywords.
Cheers,
FF
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