Originally posted by Lee
Thanks for that post packed full of info :thumbsup:

Regards,

Lee
For Your Members Area
Members Area content, when offered on a downloadable basis has benefits including the ability to allow members to "take the content with them." It offers a consistent and available value to the end user and you retain total control. This allows at the very least, the ability to turn theft into a marketing opportunity.

Example:
Upload and secure all of your exclusive member's content through our packaging server. Then download it to your server. Login and set the rules to prompt the end user for their username and password the first time they play a file in any given month. Set the play count to unlimited for say 5 days. They can now watch ANY of your member's area videos for 5 days without ever being prompted. At the end of the 5 days, they will once again be prompted. If their membership is up to date, they can play the video, if not, you can redirect them to a tour/join page. If content leaves your members area, those users will also be directed to a tour/join page. You just captured back traffic from your member's area! Additionally, all of the content will have a 2257 statement imbedded in the content so there is no worry of non compliance and extra insurance displaying your desire to be compliant.

DRM as a Marketing Tool
If you think of individually secured (DRM'd) content as little URL's the business models really get exciting. No matter where the content goes, you have the ability to talk to the end user in real time and move them anywhere you wish. This could include taking them back to your site, an up sell or you could use the traffic for trades.

Front End Trailers
Upload and secure all of your tour trailers through our packaging server. Then download them to your server. Login and set the license to be SILENT meaning that it will play without ANY interference. Let this run for 5 days. On day 6, change the video on your tour to a new license. Then set the old license to pop back to your homepage on an affiliate code. You just captured back traffic that was generated from people taking and sharing your trailers! This can be applied to TPG and MGP videos and any other place that you offer your trailers (see below).


Sponsor Program
You could offer webmasters content that is individually secured for them with their affiliate code. This content can be used by them to promote your program. Wherever they send that content it will pop back to you on their affiliate code. They can viral market and know that where ever the content goes, they will paid and more importantly wherever the content goes, you can always talk to it, track it, modify it and more importantly disable it if need be.


TGP / MGP Advertisment
This can be executed in a similar fashion to the "a" and "b" rotation mentioned in the front end tour example. Place the content into your TGP, MGP or hosted galleries, wait a few days and pop all the traffic back.


Viral Marketing
People naturally trade (baseball cards, furs or in this case) content. The very nature of people will make your content move around the net. Our PlayaDRM Solution gives you the ability to capture them. You could take this traffic back to your sites or you can use the traffic for trades.

DRM for Pay Per View
Take the top videos from your member's area and offer them to end users on a per play basis. Offer users the option to purchase blocks of time (token system) or pay a flat fee to watch the movie as many times as you decide using any whichever process you wish that being IBill, Web900, SMS, Paypal, etc. Place the trailers for these movies on a console. After the user watches the trailer they can be prompted to buy the whole move. If their transaction is approved, then they can download and watch the whole movie. This will save you on those who just want to try it out and not pay. You can tease them with a trailer and only burn bulk bandwidth on paid videos. Place this console as your last exit and see what happens!

--- damn, I am good at copy/paste :yeah: