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Re: Need Advice: Site Not Converting
Originally posted by JustMe
http://www.BoyAlley.com/ . . . I'm not exactly sure where we're going wrong. We've started to do some test runs with our PaySite to get an idea of how our current tour converts, and simply put, it doesn't.
Possible problem???
1. No full frontal. not a factor IMHO
2. it's not 100% exclusive content. not a factor IMHO
3. [payment processors] not a factor IMHO
4. Traffic sources. if tried and true Gay traffic they'll pass on 'oh, gee, another twink site' -- if newbie traffic they might bite regardless of the what or why of the sell.
5. The paysite area . . . However, I KNOW this isn't effecting sales, since we haven't made enough for anyone to know wtf's on the inside of the site, haha. Tend to agree!! BUT!!! If you get a theme/personality going don't drop it after the tour. Keep it going throughout the site -- with sections like: dark downtown alley, sunny sea shore alley, behind the club alley.
6. . . . time live . . . impulse buying, yes. Big problem is you're not selling anything special with your tour that will kick off that impulse. It's just another twinkie site with no real 'theme' or personality to make it stand out. Why the title?? Why no building of a theme/personality for the site based on the title/url???
7. . . . tour looks professional . . . yep. sure does - - if you're selling twink pics to needy webmasters. Selling membership access to 'more of the same' is redundant to tooooo many other sites already screaming for the twink lover's attention.
. . . We've already paid one man about 1k to look everything over you got took!! -- what were his qualifications in the Gay market?? Do let Lee know who it was (as he asked).
Be bold, be different, be unique . . . with a twink site you must stand out heads above the rest or you're just in the pack, fighting for the same slice of the Gay market.
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