i don't really care who owns a program, and i don't care about a subdomain. i only care about two things:

1. does the site really work within its niche? most sites don't - designers don't know about every niche, and neither do program owners. how many twink sites have i seen with guys well over 25, and how many older women sites have i seen with women under 35?

2. does the site provide promotional content?

other than that, i care of they pay on time and i like stats that show referring urls of sales. ;-)