I say name the program what you will and let the sites have their own, unattached identity. If a surfer didn't find what they wanted at another gww(fillintheblank) site, then stumbled upon another gww(fillintheblank) site, their previous experience with a GWW site will still be with them and affect their decission in purchasing a membership.

Any big corporation I've seen gives each entity it's own identity.

On the other hand my cockinporn series of sites all start with cockin and end in porn. I did this purely for SEO reasons. All the sites have the same theme - cock in porn, it's just which kind of cock you're interested in, straight cock, bisexual cock, gay cock, teen cock, etc. so it really doesn't apply to the business model being discussed. :high: