Most of them choose webmasters who can design. And, that's it. The sites have nothing about 18 USC 2257, several are misleading (one was listed at $2.99 but said nothing about it being $49.95 after that until you actually got to the checkout page), virtually none have affiliate programs, etc.

I've helped several get their sites in full legal working order (one I was a HUGE fan of, too!) but so many are just clueless.

I think a big reason most have sites is just to spam the fact they escort.