Good article, Brian!

I especially like your comment...


... many webmasters are scrambling to “de-optimize” their websites after their own “over-optimization” techniques became apparent as the main culprit in their being dropped in or from Google.
I know of a lot of companies, who used SEO service companies and paid huge amounts of money to be optimized. Unfortuantely, they found themselves in this exact situation.

Really good piece!

Regards,
Gary-Alan