My best sponsors are usually the ones that excite me the most. I probably belong to 50 affiliate programs, but at any given time, I'm only actively promoting 3 or 4... and they are always the sponsors with sites that I would actually join.

I never have had any luck with "big" sponsors... the ones that have 50 straight sites and 3 gay sites. These sponsors are usually over-exposed because they have so many straight affiliates that also promote their gay sites. The sponsors that work the best for me are the single site programs or the 100% gay programs.