This is actually quite an interesting move from Visa from a business standpoint and, more importantly how it can potentially affect our businesses.

First they imposed the new Visa fee's onto paysite/sponsors

Secondly they introduce the same processing fee's onto AVS systems.

I hope i am wrong here but, what happens if they implement these fee's to sites contained WITHIN the AVS systems?

Also.. having not read that much about this new Visa stuff and exactly how it effects the AVS systems, i wonder if opening some 'free avs' might be the way to go?

Im thinking long-term, webmasters could submit their sites to a free system and, as long as no transactions are being made from the AVS to the surfers i honestly think the long term business that any such AVS would have would be astronomical.

Just imagine, all the webmasters using the big AVS's being charged $750 or whatever to submit their sites would ALL move to the free AVS systems, this would give any such system an incredible traffic source and, an incredible collection of statistics from the surfers who used such a system to access their porn.

What this would also do for the webmaster AND the AVS itself is enable them to ride their business off the sponsors who have already paid the $750 Visa fee's ensuring they wouldnt have to pay these fees themselves.

I know from personal experience, Gary and I would rather send our surfers to sponsor sites where we do not have to worry about retention rates and make $30-$40 per signup than to keep them recurring on our own paysites and make the same level over several months.

It will be interesting to see just how Visa implements these new regulations long term in the adult industry and, even more interesting to see which billing processors get the most long-term damage due tot he same regulations.

Regards,

Lee