Is it better than nothing? I guess. It is something. But you have to have an alexa tool bar to be counted. How many surfers have an alexa tool bar???? I look at it as a point of reference a way to get general information about a company. I like to see how many sites link to them and I am not even sure if that info is accuate.

Just know what you are dealing with. I can go there on days when sales are slow and our rating was good and then go there on banner sales days and have a worse rating.

You cant win any way!!!!!!!!!!!!!!