Originally posted by DigitalJay
do surfers really go for the tongue-in-cheek "reality" sites? It seems like it would be better to have sites that take themselves more seriously, it's almost comparable to the whole "watch me fuck the pizza dude!" type of thing. Am I way off base?
You're not off base, Jay.

But with so many sites trying to be serious I thought it would be a good thing take it to the light side. We have a lot of fun working the site and shooting the content. I wanted to make sure that the surfer knew it. But it does come down to the bottom line and it is converting very well

My best,
GA