we are considering expanding our brand a bit with a brick and mortar store in the west hollywood CA area. As it is difficult, due to zoning restrictions, to open a gay adult store, we are considering opening a gay feature film store ..... here is our logic
1. there are over 800 gay feature films in the market, with 5 or so new ones a month, and there are no stores selling or renting them
2. we can use the store to brand the website, and refer people to the website for adult video purchases.
3. we can use the store employee as a website customer service rep, order taker.... (subject to further checking on whether this violates zoning)
Reason for the post:
I would like to ask for any and all comments on the viability of this
in your opinions, pros, cons, ideas, suggestions. etc...
for those in the LA area, we are considering several locations, including the Melrose area, La Brea Avenue, Beverly Blvd, 3rd Street ( Santa Monica and
Sunset are WAY too expensive for this type of store) we even thought of a spot in the French Market restaurant on the stores level..... so feel free to comment on location as well.
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