I usually don't like giving site reviews because it's easy for people to take offense or just be overwhelmed by information and not use any of the tips you give. Also you can have 10 guys that make $10k a week give you different advice on the same topic LOL. So here's what I see:
Your front page loads unusually slowly and on Alexa it shows that 87% of pages load faster then yours so I ran a quick page speed report on your home page and found that even on ISDN your page takes about 8 seconds to load completely. You can run your own report here After you input your URL pay attention to the analysis and recommendations at the bottom of the page.
After taking a quick look at your html and graphics I realized part of the reason your site takes so long to load is your graphics, you're not optimizing them. I took just a couple of your graphics and popped them in Photoshop and simply selected the "save for web" option and your banner went from 27k to 12k. your flags graphic went from 5k to 1k. I've pasted the modified banner for you below.as you can see it looks exactly the same at half the size. Do this to all your graphics and load the page in half the time. Your black and white background graphic should be saved in two color to make the size smaller. You want to try and trim your home page size down to 30k theoretically.
ok enough about graphics and loading speed.
Alexa shows you having a 14 page view per user average which is great. So once surfers get in they stay around a while, if you trust Alexa stats.
If you made it more clear, on first glance, what your site offers, you will get more sales. You have no tagline for your product which is costing you money. Try something like "Cruise interactive Gay personals for free" or "See hot naked guys in your city for free" etc. etc. That way you mention the free membership and what your site offers in one sentence. The way you have it now, on your front page, your mentioning all these membership levels and money etc without even telling them what they get. I'd advise you don't even mention the other membership levels AT ALL. Use a single tagline, like I mentioned above, they will sign up , give you the email addy., and once inside they are already qualified and much more likely to buy.
The search on the front page is a great idea. Drop the Script to make things glow, if you want to do that do an animated .gif. Sorry I have to cut this short, company is here.




as you can see it looks exactly the same at half the size. Do this to all your graphics and load the page in half the time. Your black and white background graphic should be saved in two color to make the size smaller. You want to try and trim your home page size down to 30k theoretically.
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