Well one thing I notice now is how sites seem to be easier to promote if they have a developed brand. This could be a megasite, or a small website with a narrow focus.

Most sites have trouble differentiating themselves from the rest of the pack, as well as giving themselves some value. For example, some companies sell clear bottles of aspirin. Bayer Pharmacies however has convinced a lot of people to spend more money on bottles with their name on it.

If I were going to start a new gay adult website, I would spend some time thinking about that. This would be key to marketing.

Steve