Print advertising is an absolute must. I believe that otherwise you run the risk of not reaching a significant and large part of your target audience.

I have to agree with the rest. When it comes to our our gay targeted print advertising, Cybersocket Rocks! It works to get us both the consumers and webmasters and we have noticed a significant increase in our brand recognition purely in relation from our advertising, consistently with them.

As for other publications, we have had success with specialty publications - men, freshmen and unzipped for consumer ads.