Yeah, but what an amazing amount of research. I think the biggest thing for straight folk working in the gay market is simply to know your audience and don't be afraid to go out and meet the gay people in the industry. People are pretty open to mingling. I run around in many different circles and meet all kinds, but it always surprises me when a gay webmaster won't even talk to a straight company and vice versa. But the people who keep an open mind and are open to talking to everyone, they're the ones who learn the most.