The most important thing for me is a unique high quality site. I won't promote cookie cutter crap with members areas full of leased content. If I like a site well enough, I don't need a lot of bells and whistles to make sales.

If a site is borderline... then I need lots of extra stuff, especially FHG's, for me to be interested. I want the FHG's to be as easy as possible to plug into my fake TGP (descriptions, pic/movie counts, etc). Check out how CuriousCash does it for a good example.