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full of grace!
We take framegrabs from video to use only in marketing the videos. Psychologically speaking, I think that retail video buyers believe that framegrabs are a truer representation of the video. Experiments we've done with replacing framegrabs with high-res images of the same thing seem to hurt sales. I would never use framegrabs for actual web-content, though. I think that's what you are referring to, anyway.
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