I think it just needs some tender loving care...Admittedly you said it just does not get your attention. Feed it and it will grow.

A personal feel for the site like ChilliHost remarked is a great idea.

Have Mitch make suggestions on sites to visit..maybe even do a Mitch's movie review or something like that. Just some thoughts!

But I am frequently wrong and sometimes I talk out of my ass so who knows!!