I've gone out of my way in the past to reach out to the straight webmasters and people in the straight market for ages.
They've just recently started reaching back.
I've been welcomed onto many straight boards, asked for input, and even asked to become a regular contributing member on one (which I kinda took.. I'm doing some introductory lessons on how gay marketing and straight marketing are different on one board)
I really do think that the straight market, with it's oodles of traffic, will be ableto skim the gay cream off and work with us to do lots of good business together.
Bookmarks