Originally posted by basschick
ultimately, i think the problem is people who are marginally interested aren't going to read a long post. you can make them read 3 short paragraphs, but more and you lose them.

this is always very difficult - it is so hard to balance all the things you want to say vs readability :-(
True!

And especially, in a world of instance gratification and headline readers. It is a battle to get that one point, maybe two points, across before interest is lost.

I'm not perfect and do the headline grab myself espeically on line. But when I see someone has taken the time to write something, just like Jason, I am compelled to give it my time and read it through. I may not like it at the end (or love it as I love your Jason's ) but at least someone will get the point LOL

My best,
Gary