Nope. I'm suggesting that you should dump the trial altogether. What Workin Men Movies found was that the largest number of people were signing up for his 3-day trial, downloading everything they wanted, and then, not renewing. I was selling lots of trials for WMM but not so many 30-day's, and very few of the trials were converting to full memberships.

When the webmaster of WMM killed his trial altogether, my conversions went through the roof. Now I sell at least one membership a day, sometimes two and three. And many of those stick it out and rebill.

Although trials are marketed as "try the site out for $6.95, what do you have to lose." What most site owners are hoping is that many of those trials will simply forget to cancel the trial on the fourth day and they'll get a rebilling out them. Trials are really only profitable if you're running a huge conglomerate of sites and selling hundreds or thousands of them a day. But for a single site, I think they're a waste of time.

Have confidence in your product. If you believe it's worth $21.95 for 30 days, then stand firm.

And if you don't want to kill the trial, then as basschick suggested, give me the choice of where I send my traffic. I work my butt off to get search engine traffic to my sites, I want to send it somewhere I can make a good buck. Why would I send it to you to make $3 when I can send it somewhere else and make $15, $20 or $30? So perhaps you could have a non-trial version. But that sounds like a lot more work. It probably involves making a duplicate of all your outside files and placing them in a sub-directory so my traffic would never see the trial.

Like I said, I think you have an excellent product and it should sell well. Don't give it away. You've got costs to cover, too!

cheers
dzinerbear