Paysite Pricing - This Works So Pay Attention...

[djdez]

I just disagree with you. Our testing has shown the opposite and we test extensively.

When we have made the 3-month recurring...we did not have a 3-month non recurring option...however, we did have a 6-month and 1 year non-recurring option (as we always do).

[Lee]

I just disagree with you. Our testing has shown the opposite and we test extensively.

When we have made the 3-month recurring...we did not have a 3-month non recurring option...however, we did have a 6-month and 1 year non-recurring option (as we always do).

So you didnt test 'extensively' - If you didnt remove all non-recurring options, your statistics are worthless.

Its like McDonals offering both a BigMac and a Cheeseburger for the same price, what do you think most customers will end up buying?

By offering a non-recurring option, most surfers are going to choose that, even if they are going to be getting a great deal on recurring multi-month memberships.

Trust me, i have tested price points extensively over the past 4 yrs and offering a non-recurring option, even if it is priced almost $30 higher than a standard recurring monthly membership cost will get more signups just because it has 'non-recurring' next to it.... That doesnt mean you are making more money though, quite the opposite in fact, even though you hit them with a higher price point initially.

The whole business of porn is built on the recurring business model, not offering a recurring monthly or multi-month membership option as 'default' is crazy any program that has been around since the early 90's will tell you this $0.02

Regards,

Lee

[djdez]

So you didnt test 'extensively' - If you didnt remove all non-recurring options, your statistics are worthless.

Its like McDonals offering both a BigMac and a Cheeseburger for the same price, what do you think most customers will end up buying?

By offering a non-recurring option, most surfers are going to choose that, even if they are going to be getting a great deal on recurring multi-month memberships.

Trust me, i have tested price points extensively over the past 4 yrs and offering a non-recurring option, even if it is priced almost $30 higher than a standard recurring monthly membership cost will get more signups just because it has 'non-recurring' next to it.... That doesnt mean you are making more money though, quite the opposite in fact, even though you hit them with a higher price point initially.

The whole business of porn is built on the recurring business model, not offering a recurring monthly or multi-month membership option as 'default' is crazy any program that has been around since the early 90's will tell you this $0.02

Regards,

Lee

The 6-month and 12-month non-recurring options are almost negligible. They are there for people who have the money to thrown down. If everyone that would have bought a 3-month non-recurring swarmed over to the 6 or 12 month options, then I would be a very happy camper. As I said, when I put up a 3-month recurring option...the number of multi-month memberships falls... by around 75-80%.

The bottom line is your average member value. I wish everyone would pay $70-$150 at one pop. But not having my head up my ass is what makes me so good looking. Paysites average $60-80 for their average member value. Of course some make more and many make even less, but that is the range.

If a member is willing lay down $70 at one pop because its non-recurring, then I've already hit my mark. If that same person has to opt for a $30 monthly membership then I have to wait an additional 2 months and hopefully they recurr for their 3rd charge.

There is an old sports saying: never take points off the scoreboard.

I'm completely there with you: multi-month options should be the default. It is basically suggestive selling. I'm just saying that in our testing we do not do as well when our multi-month options are recurring.

[webnet]

I have some friends (not webmasters) who tell me,
I dont understand the prices, 29.95 recurring and 39.95 non-recurring.
if you can cancel the recurring option, why is a non-recurring option more expensive? its because I cant cancel the recurring option?

These are the questions that people make me.

I have increased the sales and rebills to my paysites removing the non-recurring option.

I dont like promote paysites with non-recurring options, I think over 80% of sales are non-recurring, if the price is 39.95 you only get 19.97, you'll get more $$$ with PPS option.

I think a paysite with a lot of affiliates is more productive with non-recurring option, so, when the membership is expired and the member join again, the paysite owner get the 100% of this sales, not the affiliate.

[Lee]

I think a paysite with a lot of affiliates is more productive with non-recurring option, so, when the membership is expired and the member join again, the paysite owner get the 100% of this sales, not the affiliate.

I dont think non-recurring makes a program more productive, id actually say it makes a program more profitable because as you say, once that membership expires that is non-recurring, the surfer goes back and joins the site directly, cutting the affiliate payout out of the equation completely.

Im pretty sure we dont promote any programs that have non-recurring for this very reason.

Regards,

Lee

[webnet]

the big sites with exclusive content have non-recurring options.

seancody, corbinfisher, jakecruise, fratmen .... and more

so, what site can promote? ;-)

[Lee]

the big sites with exclusive content have non-recurring options.

seancody, corbinfisher, jakecruise, fratmen .... and more

so, what site can promote? ;-)

We dont promote any of those sites as a company, not just because of the non-recurr thing, but also because surfers know about them already and all we'd be doing as an affiliate is cementing their brand further in to the minds of the surfer.

Go with some of the smaller sites, there are plenty about that have content that is just as good sites like Pierre Fitchs, etc, etc...

Regards,

Lee