Originally Posted by
Lee
So you didnt test 'extensively' - If you didnt remove all non-recurring options, your statistics are worthless.
Its like McDonals offering both a BigMac and a Cheeseburger for the same price, what do you think most customers will end up buying?
By offering a non-recurring option, most surfers are going to choose that, even if they are going to be getting a great deal on recurring multi-month memberships.
Trust me, i have tested price points extensively over the past 4 yrs and offering a non-recurring option, even if it is priced almost $30 higher than a standard recurring monthly membership cost will get more signups just because it has 'non-recurring' next to it.... That doesnt mean you are making more money though, quite the opposite in fact, even though you hit them with a higher price point initially.
The whole business of porn is built on the recurring business model, not offering a recurring monthly or multi-month membership option as 'default' is crazy any program that has been around since the early 90's will tell you this $0.02
Regards,
Lee
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